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Turning Obstacles Into Opportunities

I’m going to cut the chase.

No matter where you are in your thought process of “if” or “how” or “when” to take your work online – I can tell you with certainty NOW is the time to take action. 

If you are thinking, dabbling, experimenting with going online with what you have to offer – I think there never was a better time to get serious NOW.

If you are already online offering your skills, products, services, advice, wisdom, facilitation,

knowledge transfer, comfort, transformation, healing, life experience than NOW is the time to scale, reach more people, and make a greater impact – and get something in return for what you have been preparing for this all these years.

Because without a doubt demand for what you can offer online, is growing exponentially and will continue to grow dramatically in the foreseeable future. 

So the question is : 

  • Is there something stopping you? 
  • Is there something holding you back? 
  • Are you stuck somewhere?

Here are some ideas about maybe why:

Not knowing

  • Where to start
  • How to get paid
  • How to advertise
  • How to reach your market
  • How to create an offer
  • How to price a service
  • How to deploy and maintain the technology needed.
  • How to draw up a business plan


Start working with people who know how to help you figure this out. You’re still going to have to learn a lot but you can get to your goal sooner, more reliably, and with less trial and error.


  • That you don’t have enough to offer
  • That you can’t do it because you can’t do xyz
  • That your work does not “translate” online
  • That putting yourself out there with an offer is unethical
  • That invest
  • That you have to convince people to buy your stuff

Suggestion: Get over it. Take your expectations of yourself down a couple of notches. Maybe just let them go for now. Realize there are people out there who need you right now. They can’t wait. You have exactly what you need to help them take the next step or steps. It’s for them that you have to make this effort. Even if its uncomfortable, unfamiliar, maybe embarrassing, hard, tedious, etc. 


  • Not ready
  • Not prepared
  • Not strong enough
  • Not good enough
  • Not rich enough

Suggestion:  You are as ready as you’ll ever be and as you can be at this moment. Many others before you with bigger obstacles, less experience, talent, skill, and resources have done it. What are the consequences of you not moving ahead – for you and for those you serve? If not NOW, then when?

Challenging times like this have always led to massive innovation and reshuffling of the cards. What was once a seemingly insurmountable disadvantage is suddenly a huge advantage. What you thought would never come in handy is suddenly a critical skill. What was once a wall becomes suddenly a window of opportunity.


Nicolay has been working in the online space for over 15 years. Marketing has been his passion in his own businesses from the whole food restaurants he started in the late ’80s to the organic children’s clothing e-commerce business he started in the ’90s and in his coaching and consulting business that focuses on designing and implementing online businesses.

His expertise is in developing purpose-driven organizations and individuals active in health and wellness, health food, complementary medicine, personal growth, mental and physical health, spirituality, and advocacy.

With his team, he develops, implements and maintains online branding, program development, marketing and sales funnels, social media management and online advertising.